ADVERTISING & CONTENT

CONTENT MANAGEMENT BECOMES A BUSINESS PRIORITY

The last trend is that of content management becoming a business priority.  As the ‘community’ fascination and like race that burned through our industry 12 months ago continues to calm we’ll see more brands begin to realize just how valuable fresh and timely content is.  That realization though will extend beyond the walled garden of …

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CONTENT MANAGEMENT BECOMES A BUSINESS PRIORITY

The last trend is that of content management becoming a business priority.  As the ‘community’ fascination and like race that burned through our industry 12 months ago continues to calm we’ll see more brands begin to realize just how valuable fresh and timely content is.  That realization though will extend beyond the walled garden of …

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THE CONVERSATION CHANGES FROM MOBILE TO MOBILITY

After all the behavioural statistics are compelling with 15% of Australians total media attention spent on their mobile screen.  Yet the medium only commands 0.4% of all advertising investment.12  Why?  What is broken? Consumption and usage certainly isn’t heading backwards.  In fact in the next 5 years mobile data demand will grow 13 times to 11.2 …

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