SOCIAL MEDIA

THE CONVERSATION CHANGES FROM MOBILE TO MOBILITY

2013 will definitely not be the year of mobile, but it might be the year of mobility. After all the behavioural statistics are compelling with 15% of Australians total media attention spent on their mobile screen.  Yet the medium only commands 0.4% of all advertising investment.12  Why?  What is broken? Consumption and usage certainly isn’t heading …

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